The effects include a number of finishes such as metallic and matt, and a unique three dimensional look.
The metallic finish for a closure has been created through carefully calculated mixing ratios for each pantone colour of
a glossy varnish, together with the use of special surfaces and pigments to achieve the desired effect.
The matt varnish is particularly effective with black closures and, in combination with the appropriate decoration, can
be used to create an "old fashioned" or "vintage" look for a closure. The "unsmooth" surface finish also contributes to the overall effect.
Two different matt varnishes are available to increase the number of finishes that can be achieved, offering maximum diversity for customers.
The 3D technique combines matt and glossy varnishes. The background and text for the closure are produced using the matt
varnish while the graphics or illustration use the glossy. The contrast between the unsmooth matt and the ultra smooth glossy finishes creates the 3D look.
"The introduction of these decoration options is an excellent example of how a closure can play a vital role in maximising a pack's
presence and projecting a quality image," comments Jörn Müller-Kersten, Manager Litho-Service & Administration, Silgan White Cap Europe/Asia.
"They are also a demonstration of our commitment to deliver added-value in our closure range to support our customers" marketing and promotional objectives."
Silgan White Cap Europe/Asia
With seven plants Silgan White Cap Europe/Asia is an international producer of metal, plastic and composite closures for oxygen sensitive,
vacuum packaged and aseptically packaged food products and still beverages. Its closures are used exclusively in glass or plastic container applications.
Further information can be obtained from:
Petra Bauschke, Marketing Manager
Silgan White Cap Europe/Asia
Hansastraße 4
D-30419 Hannover
Germany
tel: +49(0)511 7905 4520
fax: +49(0)511 7905 31 4520
e-mail: marketing@silganwhitecap.com
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