New Caramellcreme spread launched using Silgan White Capšs
Twist-Off Closures
Darbo AG from Stans in Tyrol, Austria, has chosen Silgan White Capšs Twist-Off
closure for the launch of its new brand, the Darbo Milch & Honig.
The Product
Now the milk and honey is flowing for Austrian consumers - thanks to the new Caramellcreme product from Darbo. It consists mainly of wholesome
ingredients, such as Tyrolean Alpine milk (80%) and honey (5%), and can be
used as a delicious spread, as a spooned dessert or to enhance sweet dishes.
This sweet, caramelised spread has proved very popular in South America for
many years, but is virtually unknown in central Europe.
Market researchers at the Integral Institute reinforced the Tyrolean family-
run concern's hopes of filling a gap in the market with Caramellcreme. The
interviewers discovered that 25 percent of Austrians "very much" enjoy
caramel products and 29 percent "quite" like them. The preferred target
groups are children, women and lovers of sweet spreads.
The Packaging
Darbošs Caramellcreme is presented in an attractive 220g one-way glass
jar, using the 63mm RTS Twist-Off closure. The shape of the container as
well as the cap diameter feature an ideal packaging for spooning directly
from the jar. The Twist-Off metal lug closure ensures easy and convenient
opening without a device and excellent resealability. This is an important
aspect en-route but also at home when storing the jar in the fridge after
first opening: the airtight metal closure prevents the absorption of other
productsš odours.
The Closure
The unusual and innovative closure design shows ša land of milk and honeyš.
Well harmonised colours create the prevailing mood. It was a hard job to get
the colours on the cap to match those on the paper label. This is the result of
a creative and close cooperation between Silgan White Cap and Darbo over
many years.
About Darbo
Darbo, whose premises are located at the heart of Austrian's Alpine region,
relies on more than 100 years of experience and know-how in fruit and
honey processing. With a current market share of approx. 55 % in preserve
and approx. 43 % in honey, they are the undisputed market leader in the
Austrian preserve and honey market. The current sales volume is š 87 Mio..
In addition to the production of All Natural preserves, Darbo also bottles
honey, produces high quality fruit and herbal syrups, and supplies the
dairy industry with processed fruits. "Fruchtikus", another Darbo innovation
sealed with Silgan White Capšs PT closure, is Austria's first fruit snack to
spoon.
Silgan White Cap
With 7 plants Silgan White Cap Europe/Asia is an international producer
of metal, plastic and composite closures for oxygen sensitive, vacuum
packaged and aseptically packaged food products and still beverages.
Its closures are used exclusively in glass or plastic container applications.
This story further demonstrates that: "Whatever the container is made of,
Silgan White Cap has the closure".
Further information can be obtained from:
Petra Bauschke, Marketing Manager
Silgan White Cap Europe/Asia
Hansastraße 4
D-30419 Hannover
Germany
Tel: +49(0)511 7905 4520
Fax: +49(0)511 7905 4512
Email: marketing@silganwhitecap.com
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