Juices and closures produced in Germany, sold in UKSilgan White Cap Europe/Asia (the new name of the Amcor White Cap product group)
is supplying 43mm RTB Twist-Off (Regular Twist-Off with button) metal closures to beckers bester of Lower Saxony, Germany for Britvic Squeezed Orange Juice and Pressed Apple Juice.
These juices, which are sold in the UK market, are filled and sealed in Germany.
The Closure
There is one design of the 43mm RTB Twist-Off for the flavours in the range. The
major benefits of this are optimisation in storage and production.
The closure is easy to open without a device as well as being simple and easy to reseal.
The cap has a safety button tamper evident feature.
Total System Approach
beckers bester are benefiting from Silgan White Cap Europe/Asia’s Total System Approach, a full service concept. This includes the development of packaging solutions, planning product lines with closure feed, sealing and test systems, installing machinery and equipment and providing maintenance, service and training.
The Product
The products are Britvic Squeezed Orange Juice and Britvic Pressed Apple Juice with 3 squeezed oranges and 2 pressed apples in every bottle as appropriate. Both are 100% juice, not from concentrate, indicating the high quality of product.
The juices are packed in 275ml one-way glass containers.
Distribution is through bars, pubs and restaurants in the UK.
beckers bester
beckers bester is headquartered in Lütgenrode, Lower Saxony, Germany
This family business, founded in 1932, is one of Germany’s leading fruit containing juice producers, with a reputation for quality and innovation.
Its product range includes high quality fruit juices (not from concentrate), nectars, spritzers, yoghurt-drinks, organic fruit juices and soya drinks.
Britvic
Britvic Soft Drinks is one of the two leading soft drink businesses in Great Britain. The Company is the largest supplier of still soft drinks, the faster growing category in the soft drinks market, the number two supplier of carbonates and enjoys the right of first refusal of all new carbonated drinks developed by PepsiCo for distribution in Great Britain. The Company is the number 1 supplier to the licensed on-trade and number 2 in the take-home channel, selling in total over 1.4 billion litres in 2005.
Britvic’s broad portfolio of leading brands includes established names with high brand recognition such as Robinsons and Tango and highly successful innovations such as J2O and Fruit Shoot. Included within the portfolio are the Pepsi and 7UP brands, which Britvic produces, markets, sells and distributes under its exclusive appointment from PepsiCo. This brand and product portfolio enables Britvic to target and satisfy a wide range of consumer demands in all the major soft drinks categories, via all available routes to market.
Silgan White Cap Europe/Asia
Following the merger of Amcor White Cap, and the North American packaging company Silgan Holdngs Inc. the Amcor White Cap product group is now called Silgan White Cap Europe/Asia. Its activities will remain unchanged. With 8 plants Silgan White Cap Europe/Asia is an international producer of metal, plastic and composite closures for oxygen sensitive, vacuum packaged and aseptically packaged food products and still beverages. Its closures are used exclusively in glass or plastic container applications.
Silgan Holdings Inc.
Silgan Holdings Inc. is listed on the North American stock market and headquartered in Stamford, Connecticut, USA. It has a turnover of $2.5 billion (US) and ranks among the top packaging concerns in North America. The Company is market leader in its core business metal packaging, including cans for foods and closures for foods and beverages. It is also a leading supplier of plastic containers for personal care products. The Company employs 9,200 people and operates 70 production plants worldwide.
