Amcor White Cap is supplying its 53mm RTB Twist-Off (Regular Twist-Off with button) metal closure for a new Low Calorie Preserves range launched by A. Darbo of Austria.
The closure
The 53mm RTB Twist-Off closure has an appealing and sophisticated design. The white basic colour supports the brilliance of the printing, which depicts the fruit flavours in the range – apricot, strawberry and raspberry – as appropriate.
The cap has a safety button tamper evident feature. The button pops up with an audible click during first opening when the vacuum is released – a major consumer advantage. You can see, hear and feel the change.
The Product
Launched in March 2006, Darbo’s new Low Calorie Preserves are free of chemical preservatives. They have a high fruit content of 60% and do not contain added sugar. Whilst regular jams and preserves have about 240 calories/100g, Darbo’s Low Calorie Preserves have only 80 – a reduction of 67% compared to traditional extra jams.
Advantages for Consumers
The Low Calorie Range offers a significant reduction in calories, an excellent taste and 3 of the most popular flavours in the Austrian market. Target groups are health conscious eaters including young women between 16 and 49 years of age amongst which are jam deniers. Generally calorie reduced products are becoming increasingly important and are showing dynamic growth.
Advantage for Retailers
The Low Calorie Preserves provide retailers with the opportunity to have clear product differentiation between the various jams and preserve categories. Differentiation can also be achieved with regard to discount shops. Additionally the product cannot be made by housewives.
Darbo’s Advertising
Advertising of the range will be in selected print titles between April and June 2006.
A.Darbo AG
A. Darbo of Tirol, Austria is a market leader in preserves and honey and one of the country’s best known Food Manufacturers. Founded in 1879 by Rudolf Darbo the company now has a turnover of €75 million. Innovation is a key factor in its success. It sells 31% of its production overseas and has a medium term export target of 50%.
Amcor White Cap
With 10 plants Amcor White Cap is an international producer of metal, plastic and composite closures for oxygen-sensitive, vacuum packaged and aseptically packaged food products and still beverages. Its parent company, Amcor Limited, offers a broad range of packaging solutions and is the 2 nd largest packaging group in the world. Headquartered in Melbourne, Australia it has 224 plants in 36 countries.
